The digital transformation of public transportation can be done this way!
Preface:
National policies such as the 14th Five Year Plan and the Notice on Digital Transformation of State owned Enterprises have been successively issued. Whether it is due to responding to policy requirements or the fact that enterprises need to make changes due to various problems encountered in actual business management, 2022 is the best starting point for digital transformation practice. 2022 has technology, concepts, advanced industry experience, and nearly three years of sufficient exploration and practice time to complete the digital transformation of enterprises by 2025. Please read this article carefully, hoping to dispel your doubts, release the shackles of traditional enterprise management, and actively embrace the digital transformation of public transportation enterprises
(1) Why do enterprises need to undergo digital transformation
The digital transformation of various industries is aimed at achieving business transformation, innovation, and growth
The digital transformation of public transportation enterprises is aimed at reducing costs, improving quality, and increasing efficiency
（2） What is the digital transformation of public transportation
The achievement of any of the goals of cost reduction, quality improvement, and efficiency enhancement in enterprise management cannot be achieved overnight. Therefore, the digital transformation of public transportation is a process rather than a single information construction node. It requires multiple, multi business, multi-level digital practices and internal management changes to achieve data empowerment of business and management
In the concept of digital transformation, "digital" is the core foundation, and the application of digital technology is the key. From a small analysis report, opening a customized route, to building an enterprise decision analysis platform, its essence is the comprehensive application of multi-source data in public transportation, which plays a role in process optimization, service innovation, and expanding application of information technology practice
（3） How to do the digital transformation of public transportation
Step 1: Current situation analysis
Comprehensively evaluate the current status of the enterprise's business, technology, talent capabilities, supporting facilities, as well as the enterprise's problems and needs that still require information technology solutions. Does your company have the following industry issues:
1. The accuracy of perception device data is low, and although it is constructed, it cannot be used
2. The coverage of business platform construction is insufficient, the quality is uneven, and there are still a large number of information technology blank businesses
3. Each system is independent of each other, data cannot be shared, and business collaboration is difficult to carry out
4. Unclear about the status of enterprise data assets, lack of awareness of data management and protection
5. Have data application ideas, but overly rely on suppliers and lack independent tools
6. The coverage of informatization is wide enough, but there are many systems and manufacturers, resulting in difficulties in use, management, and operation, and the workload of management personnel is increasing instead of decreasing
7. Lack of data and tool support for complex scenarios such as network optimization
8. Enterprise management personnel are becoming fatigued and lack a virtuous cycle mechanism and methods to enhance work vitality
9. Lack of technical talent and excessive outsourcing of services in enterprises limit the autonomy of public transportation
Step 2: Set the direction
Setting the direction and establishing the corporate vision represents the future direction of information technology development for the enterprise. Common examples in the industry include:
1. The vision of "interconnection, collaboration, intelligence, interaction, and innovation" that emphasizes collaboration and intelligence
2. The vision of "achieving efficiency improvement, mode innovation, and realizing interconnection and collaboration between humans, machines, and industries" that emphasizes management and mode innovation
3. The vision of "realizing digital empowerment, optimizing digital business, and innovating digital formats" that focuses on optimizing business scenarios
Although the current situation of each enterprise is different, the corporate vision can be similar, representing the development philosophy of the enterprise, which will run through the informationization development of public transportation enterprises for many years to come
Step 3: Set Goals
After identifying the current situation and formulating the vision, it is necessary to break down the overall goals of the enterprise vision into stage specific goals, which are commonly done on an annual basis
In the case of multiple phases, it is necessary to ensure that the construction content of each phase has a coherent and progressive relationship, and the target results of each phase should be visible and assessable, in order to measure whether the informationization construction of each phase has achieved the required effect. For example:
The first phase of the short-term goal (2022-2023) is to achieve full coverage of intelligent core business, data asset integration and data display layer application, and form enterprise data standards< In the second phase of the mid-term goal (2023-2024), each business department will implement digital innovation application practices, deepen enterprise digital application and management concepts, improve enterprise capability system construction, and overall enhance enterprise intelligence level and comprehensive management efficiency< After setting the goals, we will closely focus on improving and constructing around the current goals, gradually completing the digital transformation of the enterprise
（4） What should be done for the digital transformation of public transportation
Return to the basics! The digitalization practice of public transportation should break away from the traditional information thinking of "installing equipment and building systems", and take how enterprises can "optimize business processes, innovate service models, and expand business applications" as the starting point, with the goal of achieving cost reduction, quality improvement, and efficiency enhancement through the construction of the technological system in the digitalization process. The first batch of domestic enterprises to attempt digital transformation of public transportation mostly follow the development model of "construction → integration → application":
1. Construction refers to the situation where a company still has core businesses (such as operations, security, technology, and services) or high-frequency business scenarios that have not been digitized or supported by systems, and need to be improved and constructed first to meet the digitization of business data
2. Fusion refers to the integration of data and systems. Data fusion refers to the aggregation of company wide data assets and the establishment of a data governance system through a data center. System fusion refers to the phenomenon of multiple platforms in the same business scenario, such as the integration of video surveillance systems from multiple manufacturers into a comprehensive video management platform, as well as the integration of multiple weakly related systems in the same section, such as pre employment monitoring systems, DSM systems, and risk management systems, into an integrated security platform to manage all security systems
3. Applying index based digital application practice, based on comprehensive analysis of multi-source data, expanding innovative applications, such as providing a basis for customized route development based on urban passenger flow, providing scheduling reference based on bus passenger flow, making optimization plans based on network conditions, optimizing subway connections based on conflicts between bus and subway networks, and other scenario based decision analysis applications
From the perspective of achieving cost reduction, quality improvement, and efficiency enhancement for enterprises, public transportation companies can refer to the following application explorations:
Examples of cost reduction practice scenarios
Cost reduction refers to reducing the operating costs of a company by optimizing its business model. Enterprises can upgrade their core intelligent scheduling system to save dispatcher labor costs through more convenient and intelligent operation scheduling management; Enterprises can combine the charging needs of new energy vehicles with operational needs to form an integrated management of charging scheduling, and save charging costs for enterprises through valley peak electricity prices; Enterprises can optimize their cash register mode by replacing full-time cashiers with drivers who collect their own bills, saving labor costs; By integrating multiple platforms and unifying them, we can reduce the cost of system platform operation and maintenance; By increasing safety supervision and reducing the investment cost of enterprise safety accidents, etc
Examples of Quality Improvement Practice Scenarios
Quality improvement is mainly aimed at the public to enhance the quality of travel services. Enterprises can improve the construction of demand responsive travel services such as ride hailing services, achieving the convenience of public transportation like taking a taxi,; Enterprises can provide citizens with information on the arrival time and frequency of vehicles at stations, and alleviate passengers' waiting anxiety; Enterprises can open express lines such as big station express trains to achieve rapid transportation of large passenger flows; Enterprises can integrate multiple business models such as ride codes, reserved charging, travel inquiries, and demand responsive public transportation into a comprehensive travel service platform, reducing the technical barriers for passengers to use public transportation services; Enterprises can optimize in car sensing devices to achieve convenient ride hailing services such as card code integration and facial recognition
Examples of Efficiency Enhancement Practice Scenarios
Efficiency enhancement refers to the improvement of various aspects of a company's transaction efficiency, including business management efficiency, office process efficiency, etc. Enterprises can improve the construction of ERP enterprise management systems for machinery, materials, operations, payroll, OA, etc., to achieve business process informatization; Enterprises can use intelligent scheduling as the core to achieve collaboration with security, charging, travel, ERP and other systems, improve data and process flow efficiency, and enhance multi business collaboration efficiency; Enterprises can open up data asset permissions, allowing various business departments and leaders to view all data in real time, improving the efficiency of problem discovery and processing; Enterprises can build digital practical applications in various scenarios to achieve intelligent system analysis and improve decision-making efficiency
（5） How to implement the digital transformation of public transportation
The informationization status, organizational structure, and management mode of various domestic public transportation enterprises vary, which inevitably determines that their digital transformation practices will be highly customized and require continuous iteration. Zhunyuan Network can provide top-level strategic planning consulting services from identifying current gaps to planning transformation goals; Capable of providing technical system construction services from digital perception devices to business application systems and data governance systems; Being able to provide consulting services for building capacity systems such as organizational optimization, talent development, and standard specification construction; Being able to provide long-term and high-quality system iteration operation and maintenance services, Zhunyuan Network is willing to work together with domestic public transportation enterprises to promote the digital transformation of the public transportation industry, helping public transportation achieve a "dual wheel drive" of technology and business